These offline marketing techniques, once common knowledge, are largely unknown to today's generation of marketers.
Now, they can help YOU generate tons more leads, traffic, orders, and sales than online marketing alone can!
In 1983, thousands of small business owners bought, read, and used a little book that was, for them, their "small business marketing bible."
It focused on low-cost/no-cost ways they could promote their businesses on their own.
No Madison Avenue advertising agency. No million-dollar ad budget. No Superbowl TV commercials. No celebrity endorsements. No blogs. No Facebook or Twitter.
Just proven, rock-solid strategies for producing great marketing results on a shoestring that worked like gangbusters!
Fast forward to the 21st century. The Internet dominates marketing. Yet many online channels are not performing up to par.
CAN-SPAM laws and spam filters are making e-mail deliverability a major headache. The amount of e-zines flooding the Internet doubles every year. Prospects are drowning in RSS feeds, blogs, and white papers.
In desperation, owners of that now out-of-print small business marketing guide turned to it once again for guidance. And to their delight, found that there is new life in those old marketing techniques!
In fact, many of these classic offline marketing gambits work even better today than they did 20 or 30 years ago.
That's because the Internet has diminished their usage. So the market is less crowded with these types of promotions – and when YOU use them, they stand out more.
"Lost" manuscript in a new e-book edition
To make a long story short, I acquired the exclusive rights to this out-of-print small business advertising classic.
We sat down, read the book several times, updated it as needed, and now publish it as a big 159-page e-book – The Offline Marketing Handbook: How to Make Your Advertising 2X as Effective at Half the Cost.
** If you're doing online marketing only, this Handbook will give you a whole host of new tools for generating new leads and sales.
** If you're already using offline marketing, this book can make your offline efforts twice as effective -- at half the cost.
In the Offline Marketing Handbook, you will discover:
- 2 ways an offline marketing program can dramatically increase your online sales results. Page 4.
- The 5 most common types of sales literature – and how to create each. Page 98.
- How to get the media to promote you, your company, or your product for free. Page 52.
- 11 proven techniques for creating sales brochures that actually sell. Page 101.
- The #1 reason why 90% of small businesses fail – and how to avoid their fate. Page 5.
- How to save money and improve results when advertising in your local newspaper. Page 106.
- A step-by-step approach to writing winning press releases. Plus: an 11-point checklist for creating PR materials editors are more likely to read and use. Page 53.
- What information should you include in your ads? The answer may surprise you. Page 107.
- 5 reasons why offline promotion should be part of your integrated marketing campaign. Page 6.
- What works better – running a big ad once ... or a smaller ad multiple times? Page 110.
- How to put together an effective press kit – and the 5 elements it must contain. Page 58.
- Techniques for creating winning magazine advertisements. Page 111.
- 9 events and ideas around which you can launch a winning publicity campaign for your business. Page 59.
- 4 tips for increasing return on investment from your Yellow Pages advertising. Page 114.
- Business and the press: quick tips on handling reporters and other members of the media. Page 62.
- Selling with outdoor advertising: billboards and transit ads that work. Page 115.
- How to select the right offline marketing tactic for your specific business. Page 8.
- Get your suppliers to pay for your advertising with a "co-op" ad program. Page 117.
- How to get booked as a guest on local and national radio talk shows. Page 64.
- How to really get inside the minds of your customers -- and know exactly what they want from you. Page 13.
- Promoting your small business with a simple one-page press release for under a hundred dollars. Page 16.
- 4 tips for being an engaging guest – one the host will invite back again and again -- on radio and TV talk shows. Page 68.
- How to promote your business by writing articles for offline publications (hint: it's completely different than writing articles for e-zines). Page 69.
- Crafting and presenting your brand and product messaging. Page 17.
- How to write a winning query letter that sells an editor on running your articles. Page 70.
- How to write a simple one-page sales letter that generates all the leads you need – even if you don't have a web site or landing page. Page 19.
- 8 tips for writing radio commercials that get your phone ringing off the hook. Page 122.
- How to promote yourself as an expert in your industry or field by giving speeches, seminars, and workshops. Page 74.
- Can a tiny business like yours afford to run a TV commercial – and will it pay off? See page 124 for the answer.
- 6 steps to setting a realistic budget for your offline promotions without breaking into your piggybank. Page 22.
- Marketing with videos. These old-school video techniques translate beautifully into online video promotions. Page 127.
- Bringing in more customers with a proactive community relations campaign. Page 76.
- Too many e-zines competing for your prospect's attention? Break through the clutter by publishing a printed newsletter! 5 simple steps. Starts on page 129.
- 6 ways to make sure you don't overspend your marketing budget. Page 27.
- How to plan, design, and build a trade show display that packs your booth with curious customers and qualified prospects. Page 141.
- Establishing yourself as a guru in your niche by teaching a course in your area of expertise at a local college. Page 78.
- 3 tips for generating more leads and selling more products at exhibitions, trade shows, and conferences. Page 144.
- How to market your products and services in a recession or soft economy. Page 28.
- 15-point checklist helps you make sure you have everything you need to make your next trade show a smash success. Page 148.
- How to generate more leads and new business opportunities than you could ever hope to handle with a targeted direct mail promotion. Page 79.
- Marketing with cents-off packs ... free samples ... coupons ... contests ... sweepstakes ... premiums ... point-of-purchase displays ... and other sales promotions. Page 150.
- Can a small business like you benefit from working with a small ad agency? Plus: 12 questions to ask an advertising agent before you hire her. Page 30.
- Cementing your bond with good prospects and customers by giving business gifts. Page 153.
- Where to find and rent mailing lists containing the names and addresses of thousands of potential customers you want to reach. Page 88.
- 8 great ideas for designing more attractive window and shelf displays for your merchandise. Page 155.
- 6 tips for marketing with postcards. Page 93.
- How to hire and work with publicists ... graphic designers ... freelance writers ... and other marketing professionals. Page 34.
- How to reduce postage costs by sending your promotions bulk mail rate. Page 92.
- A proven formula for writing more persuasive sales copy. Page 38.
- 6 ways to write headlines that grab the reader's attention. Page 42.
- How to monitor and measure response rates to offline marketing campaigns. Page 94.
- 10 field-tested techniques for writing stronger copy for print promotions. Page 46.
- How to write and design effective brochures and other sales "collateral" for your business. Page 96.
- 7 characteristics of winning offline marketing campaigns. Page 51.
- 5 ways having a sales brochure can help you generate more business. Page 97.
- And so much more....
Act now and save $30
The list price of The Offline Marketing Handbook is $59. But order now and it's yours for only $29 – a $30 discount off the regular rate -- less than I charge for just 5 minutes of my time.
But that's only what you pay if our advice helps you double your advertising results – quickly, easily, and efficiently.
If it doesn't, your cost is zilch. Zero. Nada. Nothing. That's because you can....
Use it risk-free for 90 days
As with all my training programs, The Offline Marketing Handbook comes with my iron-clad money-back guarantee.
That's right: If you are not 100% satisfied for any reason ... or for no reason at all ... just let me know within 90 days.
I'll send you a full and prompt refund of the entire purchase price. And you can keep with e-book free, with my compliments.
That way, you risk nothing.
So what are you waiting for?
To order the Offline Marketing Handbook on a 90-day risk-free trial basis, just click below now:
P.S. Order The Offline Marketing Handbook today and get a FREE 50-page Bonus Report, Maverick Marketing (list price: $29).
In it, you'll learn:
- How to transform a product defect, flaw, or weakness into a selling point – page 31.
- 10 tips for increasing your landing page conversion rates – page 21.
- How to avoid "sticker shock" when selling high-priced products – page 39.
- Avoid this common mistake when selling information products online – page 15.
- What fundraisers can teach you about boosting direct mail response rates – page 29.
- How to exhibit profitably at industry trade shows – page 36.
- The most powerful direct response offer ever invented ... every small business owner on the planet can use it – page 33.
- How to make prospects feel like they can't leave your store, web site, or catalog without buying at least one item from you – page 3.
- And more....
To order The Offline Marketing Handbooks ... and get your FREE Bonus Report ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his writing, and became a self-made multi-millionaire while still in his 30s.
McGraw-Hill calls Bob "America's top copywriter." A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI Copywriter of the Year. He has also taught marketing at New York University.
Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.
about Bob Bly
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM
"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems
"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery
"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom
"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC
"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company
"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
—Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research
"Great job – I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media
"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book
"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II
"Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding
"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health
"Thanks again... you did a great job."
—Caleb Cherry, Capital Financial Media
"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant "The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
—Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers
"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software
"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
—Jack McDonough, U.S. Tax Corporation "A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
—Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru ... or, at the very least, he's mine."
—Jill Perri, American Consultants League
"Great copy! I love it!"
—Marlene Jensen, The Newsletter Group
"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
—Porter Stansberry, Porter Stansberry's Investment Advisory